"If you don't know where you're going, any road will take you there." Or so says the old saying. Strategic planning is all about finding out where your business is going, and determining the best road to get you there. In addition, a strategic plan forms the basis of all your operational plans, from the annual business plan down to the nitty-gritty details of your next marketing campaign.
This is a set of notes from a course we developed on strategic planning. The notes are in point form, and will serve as a starting point for you on your planning process. What we strove for in these notes was to stimulate questions in your mind, to provide direction for your planning process.